How do we do offer the best value?
– Sourcing conflict free natural diamonds, directly, eliminating the middleman
– Accredited Appraisal report on the complete piece with purchase, the most trusted report by the Canadian Jewellers Association (www.canadianjewellers.com)
– 2 GIA trained Gemmologists onsite (www.gia.edu)
– Aware of competitor’s inflated lab reports, in quality and price
– Lifetime complimentary polishing and cleaning onsite while you wait
– Collection of over 350 in-stock designer rings ready to go (not shown on website) or custom design your own, most are Canadian Crafted
– Deal with an owner, over 75 years of combined expertise
– Each design is available in over 12 price options, your choice to craft in the lowest price, or the most luxurious
– Diamonds are branded with a serial number and corporate logo
– Exceptional engagement experience
note: we do not set diamonds purchased elsewhere into or settings nor do we sell diamonds without a mount.